The first event will be held on Saturday, April 19th and Sunday, April 20th!
🌏 Creating a sustainable future together
AZABUDAI JAPAN PATHWAY
The first event will be held on Saturday, April 19th and Sunday, April 20th!
A two-day limited pop-up event where you can experience an ethical and sustainable future!
Locally-rooted stores, innovative companies, and creative creators will come together to sell environmentally friendly items and thoughtful products.
Participating brands and companies are listed here!
Infinite respect for limited materials. - Japanese Craftsmanship Philosophy - Shokunin Spirit
"AZABUDAI JAPAN PATHWAY" is a project to create a "path" that leads to the future of Japan.
With a focus on ethics, sustainability, and community co-creation, we collaborate with companies and creators to create new value through environmentally friendly manufacturing and social contribution.
Taking advantage of its special location between Tokyo Tower and Azabudai Hills, the store offers truly valuable manufacturing and lifestyle ideas.
We aim to create a place where visitors can make new discoveries and make choices that will lead to the future.
In Japan, it has been said since ancient times that things made with love have a soul.
It is not just a product, but an important item that contains the creator's thoughts, from the selection of materials to the manufacturing method.
And truly good materials are never in infinite supply.
That is why Japanese craftsmen, guided by the spirit of "mottainai" (not to waste), have always valued identifying the true essence of materials, utilizing them in the best possible way, and passing them on to the next generation.
Furthermore, I believe there is true value in continuing to hone your skills throughout your life.
Why are we doing this?
In order to address the environmental and social issues facing modern society, it is essential that local communities, companies, and creators come together to co-create a sustainable future.
Passing on truly good things to the future.
We are not interested in short-term profits, but rather in providing valuable products that are loved for a long time, with consideration for the global environment and society.
However, making the "best choice" in a rapidly changing society is not easy.
That is why we, as people involved in manufacturing, will continue to pursue "the best choice for the future" and propose ethical and sustainable ways of consumption.
This event, "AZABUDAI JAPAN PATHWAY," aims to be a place where we can explore new values together and create a path to the future.
Highlights of the pop-up shop
✅ Learn about the story behind the products and the passion of the makers ✅ Discover items that contribute to environmental conservation, animal welfare, and local revitalization ✅ A shopping experience that transforms your consumption behavior into a "choice that connects to the future"
Tastings and sampling will also be available at the event!
This event, the first of a new form of choice starting in Azabudai, Tokyo, is our hope that it will be a place for new discoveries and encounters for everyone, and that it will foster hope for the future.
🌍 Why not discover something ethical and sustainable at AZABUDAI JAPAN PATHWAY?
