The Lemon Coin Challenge has finally begun! The first event will be held at Tokyo Tower 🍋

It's finally starting!
Nanan Tokyo's charity project " Lemon Coin Challenge " 🍋

The memorable first event was
The event will be held at a pop-up event at Tokyo Tower on Saturday, May 17th and Sunday, May 18th, 2025 !

A video of the first challenge has been released!

The first person to take on the challenge was
This is Mayuzumi, Deputy Secretary General of the Christel Vie Ensemble General Incorporated Foundation.
Please take a look at the video to see what happened 👇

For English speakers ▶

🍋What is the Lemon Coin Challenge?

• If you can gently place a coin on top of a lemon floating in water and hold it there for 5 seconds, you've succeeded!

• If you are successful, you will receive a small gift of sweets from Nanan Tokyo.

• It's okay to fail. All coins are
  The proceeds will be donated to the Christel Vie Ensemble Foundation .

It's a fun challenge that also contributes to society.
Anyone can participate, regardless of age!

🛍 Now available permanently in Nanan Tokyo stores!

This challenge is scheduled to be permanently expanded to Nanan Tokyo (Azabudai store) in the future.
Be sure to give it a try while you're out shopping!